Representing a diverse hospitality portfolio, ICONI will introduce its vision for Syria’s hotels, resorts, dining and lifestyle destinations to the international travel community.
ICONI will mark its official brand launch at World Travel Market London 2026, bringing its hospitality portfolio to an international audience of travel professionals, industry partners and media. Taking place from 3–5 November 2026 at ExCeL London, the event will provide the setting for a milestone in ICONI’s journey and its ambition to shape new destinations in Syria.
Under the brand idea “New Destinations Maker,” ICONI brings together hospitality investment, development, management and commercial representation. Its launch introduces a unified platform for a diverse collection of properties and experiences, while preserving the character and identity of each individual brand.
One Portfolio, Many Ways to Experience Syria
From the heritage of Damascus and Aleppo to the Mediterranean coastline, ICONI’s portfolio reflects the breadth of Syria’s hospitality offering. City hotels, boutique properties, coastal resorts and selected dining brands come together to offer travel partners a more connected way to explore the destination.
The hotel and resort portfolio includes Four Seasons Hotel Damascus, Julia Dumna Boutique Hotel, Shahbandar Palace, Quattro Hotel, Laurus Hotel, Holiday Beach Resort and Golden Sands Hotel. Alongside these properties, ICONI represents selected food and beverage concepts that bring local flavours and contemporary dining experiences into the wider portfolio story.
Together, these destinations offer different perspectives on Syria: its architecture and cultural heritage, its culinary traditions, its coastline and the warmth of its hospitality.
A Shared Identity, A Clearer Connection
ICONI’s official launch marks an important step in presenting this portfolio through one shared identity. For international travel partners, it establishes a central point of connection to a varied collection of hospitality brands, locations and experiences.
This approach supports a cohesive portfolio story while allowing each property to retain what makes it distinctive. It also reflects ICONI’s broader purpose: to develop destinations that celebrate Syria’s character and create lasting value through hospitality.
Building Relationships at WTM London
At WTM London 2026, ICONI will introduce its brand and portfolio to tour operators, travel advisors, destination management companies and prospective industry partners.
Its participation will focus on opening conversations, developing travel-trade relationships and exploring opportunities across cultural travel, leisure, luxury hospitality and group experiences. The event will also offer an opportunity to share ICONI’s vision with international media and connect with organisations interested in the development of Syria’s tourism sector.
For ICONI, this debut is the beginning of a longer conversation, one that connects individual properties through a shared ambition and invites the international travel community to discover the portfolio behind the brand.
Meet ICONI at WTM London, 3–5 November 2026, and discover a new perspective on Syrian hospitality.